Advertising in the time of feminism
DOI:
https://doi.org/10.62269/cavcaa.19Keywords:
advertising, empowerment, feminism, feminiwashing, femvertising, sexismAbstract
In this book, we will explore the strengths and weaknesses of femvertising. When used effectively, femvertising serves the social advancement and the conquest of women’s rights. Through the author’s analysis, we will learn about the origin of this type of advertising and its current situation. We will also discover how femvertising is executed and the challenges it faces.